Nothing is obvious. Everything can be questioned. Questions as starting point for new ideas. Hoet doesn’t take anything for granted.
We step into the wheel of life and pander to all creative and discerning minds’ whims: there’s no beginning and no end. Perhaps, there’s an evolution. New questions bring new answers. After each new answer, a new question.
When customers respect our values, they become our sole concern. And we strive for the perfect balance between design,
functionality, technique and economic laws.
Besides the creation of eyewear and eyecatchers for optical shops, we also work by assignment. The glasses for THEO (Eyewitness & theo) are probably best known but the orders can be various: for BONAMI we designed displays, mannequins and a stool. Together with the company TAL we've developed an outdoor lighting; the coating of the Kite Bonelli binoculars for SIGHTS OF NATURE was designed by us, as well as a mirror and a lamp for DEKNUDT DECORA NV.
Our latest realisation, the umbrella Mariline is the result of a Bruges collaboration between the umbrella factory SYMO and designer Bieke Hoet.
For questions or remarks: info@hoet.eu